He gives the Nike Air Yeezy
most profound impression is energetic and bold. From the TV screen, or
in the newspaper about his message, or the aspect of foreign, to buy
one after another enterprise; either the shuttle in a variety of awards
ceremony. Vitality Just like a burning flame, so that half the globe
have felt his vitality.
By virtue of time in the capital market "pump wave", again surprise
action, Li Dongsheng and his team in less than 10 years, to a small
business development loans from the government with an annual average
growth of 40% global company.
Promote the energy of the Li Dongsheng universally ride from where?
Learning he sent a steady stream of fuel. More than once he talked:
"The work should be as pleasant paid study. Repeated innovation success
is derived from the accumulation of Air Yeezy Shoes learning: a short step, a thousand miles; small streams into a mighty torrent.
Eager to learn, open the success door
Li Dongsheng aspect of the sea 20 years, change is difficult to detect, the leap is amazing.
After graduating from high school in 1974, Li Dongsheng,
decentralization of the the the Huiyang Maan farm, to become an
educated youth in the mountains and the countryside. Three years of farm
time, honed his patience, but also intensified his desire to learn. In
the difficult years, although he reside in shabby homes, but aspiring
after a meal in the work I often read books.
1977 reopening of Li Dongsheng admitted to the South China Institute
of Technology (now South China University of Technology) Department of
Radio directly from the farm. He very much cherish this hard-won
opportunity to four years, his entire being into the study, from the
dormitory to the classroom, library and cafeteria, is basically a
four-point line, to attend to other
University study, Li Dongsheng has mastered a wealth of radio
knowledge. China's color TV industry is still in the prehistoric
cumairece 7/18 period, Science and Technology Li Dongsheng feel alone
aspire to be ChenJingRun as scientists is not enough. So, after
graduating from his pragmatic return home Huizhou, contact a local joint
venture - TTK home appliances Co., Ltd. (ie the future development of
the TCL Group companies), on a normal job. Was only 42, Li Dongsheng
responsible for the repair of the equipment.
Good at reading opens the door to success is just out of Li
Dongsheng. During that time, Li Dongsheng, almost every night are
returned to the company, while reading the side of duty. Because of his
love for learning, to build the tape to shop with workshop, shop with
equipment to install a $ 500,000 task send to the Li Dongsheng.
Technical staff was not installed, such as mechanical, electrical,
instrumentation, hardware, chemical, Li Dongsheng is also almost
completely unknown. But in the face several foreign engineers, and a
group of little technical workers do not understand, Li Dongsheng did
not retreat. Do not understand school! After six months of hard study,
the purgatory-like work, and finally to make the equipment running
It was with a practical, good science, Li Dongsheng, deputy director
from the workshop and gradually achieve the workshop director, age 28,
was appointed general manager of TCL Communication Equipment Nike Air Yeezy 2 Glow In The Dark Company, from technical positions to a managerial position to achieve his career the first time leap.
In three years, Li Dongsheng, do not give up any opportunity to
learn. Introduced in Huizhou Industrial Development Corporation,
responsible for foreign work, participated in the preparation of more
than a dozen investment projects and preparatory work to use this
opportunity to deal with Hong Kong, Japan, Europe and Taiwan, a variety
of business executives, has been very good learning exercise, an
increase of knowledge, learn how to manage an enterprise. This study
secondary schools, once again he has created opportunities. In 1990, Li
Dongsheng, ushered in a second career peak as the deputy general
manager of TCL Group. Since then all the way promoted to the age of 36
in the 1993's, got into the top spot in the TCL Electronics
As a corporate leader, Li Dongsheng demanding. He has always stressed
that: "Only to maintain adequate growth, in order to lead a team to
grow." Learned that Lenovo restructuring, he began to TCL's joint-stock
reform; see the rise of the mobile phone market, he is enabled Wan
Jianming; when he witnessed the rise of Korean companies, he has begun
to seriously consider the strategy of globalization.
Joint-stock reform of the 2002 TCL Group. Acquisition of Schneider in Germany in September of this year.
2003 TCL a total profit of 1.63 billion, an increase of 8.9%; sales
revenue of 39.3 billion, an increase of 24.3%; enhance the brand value
of 26.712 billion.
In 2004, TCL merger and reorganization of the French Thomson Group
(Thomson) TV and DVD business; integration of Alcatel worldwide mobile
terminal business. This year, the global sales of TCL color TV over
Samsung, ranked first in the world. To show more profound knowledge of
the lasting endurance.
Western integration, out of the international road in the TV
industry, the so-called giants, come in handy. Stephen Wong of the year
together with Li Dongsheng poly Yiu Tong-hui Skyworth Group, Konka
Group, Chen Weirong figure have been after in the heart of quiet no
sound, only Li Dongsheng emerged more and more profound knowledge of the
lasting endurance. Looks Li Dongsheng and there is no obvious
advantage, but careful analysis, good at learning good habits makes
such an outcome to become inevitable.
Li Dongsheng love of learning in the industry is notoriously,
"Financial Times" interview, peaceful, he only asked to Tseng Kuo-fan
and Jack. Welch, Nobuyuki Idei, in his eyes, revealing the excitement.
Li Dongsheng shelves of ancient books, the Mao Zedong with the modern
enterprise management books everywhere, "Zeng Letter" with Jack?
Welch's neighbor standing outside said he is the fusion of Tseng and
He said: "If you want the achievements of enterprise in China, it is
necessary to grasp the advanced technology and management, more
importantly, you must first adapt to China's social environment." The
body from the Tseng Kuo-fan, he learned how to behave, how to manage
relationships. For example, within the TCL, the various forces always
able to maintain a dynamic equilibrium. Many critics think this is one
of the important reason for TCL to the successful completion of the
reform of property rights.
Of course, for good science and innovative spirit of Li Dongsheng,
Tseng Kuo-fan who learned far more than these. TCL's mobile phone sales
suffered unprecedented price storm and competitiveness bottlenecks in
the mobilization meeting to the executives who speak Tseng Kuo-fan's
story: "Xiang year siege of the battle of Nanjing, the originally
planned five forces siege, but for various reason only the last Tseng
Kuo-fan a team under siege. Tseng Kuo-fan is not because the other four
teams yet to come back down to twenty thousand people camp outside the
city in Nanjing Yuhuatai building to withstand a siege of more than 20
million Taiping, experienced 46 days, the final captured Nanjing in
many battles, Hunan are almost always less is more, why? I consider the
most important are two: First, Hunan is an ideal, 'the army, Hunan Army
generals are basically aspiring scholar, Zeng in the army has always
stressed that culture 'bar-hard camp, killed in battle,' the style of
the two armies against, first to overwhelm opponents in spirit. in
today's business competition, the key moment who gets the housing, who
will be able to win the final victory. Today, we are having a hard
time, but also difficult for our opponents, and even more difficult
than we. the time, who Tingde Zhu, who has over each other's courage,
who have a greater chance of winning. we must advocate the 'bar-hard
camp, killed in battle' style must not be a shred of slack in the TCL
staff memories of his strong voice still clank sound.
Tseng Kuo-fan of his left hand, right hand Welch, Li Dongsheng draw
of Tai Chi Chuan, the secondary body, Western learning for use. When
the 1998 TCL promote the transformation and innovation, to determine
the moment of entering the international road, Li Dongsheng won the
Welch's management books. He strongly encouraged the core team to learn
from Welch's management model, he said, "You must learn to adapt to the
environment, but at the same time adapt to the environment, you have
to constantly learn new things."
Li Dongsheng, who, it is easy to find Welch's shadow. They all
praised the strategic nature of corporate culture; are convinced to
have a solid cultural foundation, but also to positive change.
Learning a different realm, studious rather superficial understanding
is a kind, eclectic, into I is also a Li Dongsheng is clearly the
latter. He not only learn, absorb, and adept at innovation and
creativity out of the one filled with bright "Lee"-style reform.
17 years ago, Welch sold loss-making television business of Thomson.
17 years after the successful acquisition of Thomson's TV business, Li
Dongsheng Welch in Beijing to personally ask for advice "earnings Road,
Welch answered:" I did not have any way to this business and earn
money. This answer is clearly to Li Dongsheng, a bit disappointed at
the outside world for him to squeeze the sweat. But when Li Dongsheng,
together with GE's new CEO, standing on the podium of the U.S. "Time"
magazine and the U.S. cable news network, we see the TTE
(TCL-ThomsonElc0nIcs Co., Ltd.) had already sent out a "prescription":
the use of growth strategy, synergistic effects of strategy and brand
and new business development strategy for the three strategies to play
the core competitiveness of the TTE.
Not yet mature businessmen in China, such as Li Dongsheng well done
only a handful of integration of these two different cultures.
Li Dongsheng and a true pragmatist, in a sense, by learning and
experience, rather than idealistic enthusiasm, or some kind of paranoid
to operate the company. He studied, as long as there is at, whether
peers or rivals, his humility to learn.
In 1996 he went to Changhong, Ni Runfeng arranged for him to see the
factory, but also looked at the training school. Back to TCL, in the
training of cadres will be speaking: "Changhong training school
impressed me, this training center covers an area of more than 30,000
square meters, and the environment is quite good and I think that the
Ni Runfeng can come up with so good a resource to re-education of
employees, such vision, such courage, his leader level, from that point
will be able to disprove out why Changhong be able to run faster than
others in the past few years the competition fast. " , TCL run from the
"TCL Group Leadership Development Institute", to develop their own
handsome before, and played "in the future have a future" talent slogan
for TCL's rapid expansion has built a huge network of talent.
Domestic enterprises, foreign counterparts, he also carefully
studied. He said: "book about the Samsung, I have to look very
seriously over the past few years, Samsung Electronics is a very good
performance in the industry, its sales last year rose from 105 in the
Global 500 to the first 59 profit capacity in 18. Samsung in the
process of growing up and constantly improve their benchmark of the
seventies and eighties Sanyo nineties learn Sony, and they clearly into
the top three in 50 of the world in 2010. Samsung's experience is
always the benchmark set very high, and continue to find their own
problems in the management. This is something we can learn and draw
lessons from July 2004, Li Dongsheng will formulate new the TCL
strategic development plan named: "Dragon and Tiger Plan, in this plan,
each business unit to find their own benchmark.
Again and again to learn the use of innovative, Li Dongsheng solve
many thorny issues. Storm from cooking the books, the restructuring and
listing, to a joint venture with Thomson, restructuring the handset
division of Alcatel, Li Dongsheng led TCL again and again to break out
even in the downturn of the industry conditions, is still to produce
Build a learning organization, conveying the leap in energy
A good business must be a learning organization. Into the TCL
headquarters of the south wall of the hall placed proud HID Li
Dongsheng cited as the big screen TV, play is recommended to employees
this week, reading - "execution)) - TCL efforts to become a learning
organization. In TCL, Li Dongsheng advocacy work is pleasant paid to
learn "throughout the organization formed a good learning atmosphere.
TCL Group Training Institute was established in 2000, compared with
the other Group Training Institute run too early, but when the other
Group Training Institute is also eager to step up the pace of House of
Li Dongsheng has led the TCL "go out, the introduction of to ". In
2004, TCL Group signed a framework agreement of strategic knowledge
alliance and cooperative relations with the Peking University Guanghua
School of Management, strengthening extensive cooperation of the same
at home and abroad with a university and training advisory body. At the
same time "TCL executives an international training course official
opening, which is listed on the face of the WTO and international road,
Li Dongsheng, to act decisively in the field of knowledge the first
As the Group continues to grow, Li Dongsheng sensitive awareness to
future change on team building higher learning Training Institute in
2005 changed its name to the "TCL Group Leadership Development
Institute, asking them to assume senior management group effective
training, planning, organization and implementation. Inside and outside
jointly TCL culture gradually start of international operations
management personnel of the Systems Engineering: develop high-level
international management cadre, internationalization, reserve talents;
the introduction of advanced management ideas and concepts of
international enterprises, enhance the management level of the group as
a whole ; shared Peking University knowledge base, and provide useful
experience for the development of the Group.
Li Dongsheng subsequently set about establishing the internal
lecturers system, employ 20 senior executives within the company as a
college lecturer, and bear the brunt of several times in the group
teaching, training for senior management. And TCL's high-level to
develop the habit of giving each other the management books, he often
said to them: "Health is limited to science knows no boundaries," with
the knowledge long knowledge with the Te-chin ". He had this to say, is
to do so. TCL implemented within the system "employee growth plans,
employees' career planning, and require employees to develop the habit
of lifelong learning and personal development vision and Air Yeezy 2 business development vision combine to form interdependent and jointly promote into each relationship.
Li Dongsheng, said: "the knowledge, experience and ability of the
person's life are mostly built up in work and learning, as long as the
commitment to establish a life-long learning, holding a modest and
sincere attitude to learn and tireless spirit, good at work secondary
schools, in books to school, learning to colleagues and competitors in
science, we will be able to continue to improve their career
Confused the market environment, led the people of the Group
companies, Li Dongsheng, not without pressure. Asked him how to rule
out the possibility that the pressure, he smiled and said: "To strive
to do the work enjoyable learning process as a 'paid' only good at
learning, be able to turn pressure into motivation; only good at
learning, only the constant pursuit of the desire of progress, in order
to assume greater responsibility, and will get more chance of success
than others. "
It is this spirit of learning, Li Dongsheng, led his team to local
small businesses, founded a year rely on the 5000 yuan loan into a
large group of 20 years later, over 20 billion yuan in sales, and for
seven consecutive years to more than 50% annual growth rate of